Theme Park Wars?!?!

Yesterday Universal announced that they are allowing free admission to children nine and under with any adult purchasing a two-day ticket over the internet.

This comes on the heels of a report that Universal saw an 8.5% decrease in attendance last year. Which, seems odd to me. I have family who work in the theme park industry and they talked about how many records they were breaking, in many different areas… including attendance. Clearly these family members don’t work at Universal. Maybe Universal is just having an off year with tourists running out of days/time/money to do every park.

Or … maybe some other parks are really trying to corner the market as it were and get tourists to stay at their hotels, stay in their parks and keep them all to themselves. It will be interesting to see what happens to attendance at Universal with this new offer. For families, it might be too good to pass up!

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