Tampa Bay pulled off a surprising — and Super — coup Wednesday, with the help of one of Orlando’s most-revered residents.
NFL owners voted the 2009 Super Bowl to Tampa during their annual spring meetings in Washington. Super Bowl XLIII will mark the fourth time the league has staged its marquee event in Tampa, and the third time over a five-year span the game will be played in the state of Florida.
Media speculation focused on Atlanta and Houston as the co-favorites to get the game, with Tampa and Miami considered long shots. The Tampa contingent, however, was “cautiously optimistic,” according to Buccaneers Executive Vice President Bryan Glazer, son of Bucs owner Malcolm Glazer.
With the Glazer family at the point, Tampa’s bid group worked frantically over the last few weeks to lobby owners for votes and even called on Bay Hill Club & Lodge owner Arnold Palmer to lend his influence to the 15-minute presentation allowed each city.
Earlier this week, Palmer filmed a 90-second video at his home in Latrobe, Pa., praising the Bay area and Central Florida for its weather and track record for hospitality from Super Bowls in 1984, ’91 and ’01. The appearance was a follow-up to gifts sent by Palmer to each owner — replica putters of the one he used early in his legendary career — and came with another enticing offer.
“We told them they could have access to almost any kind of customized golf experience that they wanted while they were down here, basically at no cost to them, their staffers or their families,” Palmer said from his Pennsylvania office Wednesday. “The putter I sent should come in very handy.”
Added Bryan Glazer: “You can kid about the putter, but they all recognized Arnold Palmer and it meant something to them. It wasn’t just some throwaway gift. It’ll go in their golf bag and they’ll cherish that.”
In turn, officials and merchants along the Interstate-4 corridor — stretching from the St. Petersburg beaches to Orlando — will cherish the benefits of another Super Bowl. Orlando will be counted on for spillover in hotel rooms and get a boon from fans at theme parks, too.
“We will feel it,” said Bill Peeper, president of the Orlando/Orange County Convention and Visitors Bureau. “It will be a positive impact.”
The NFL orders economic impact studies on Super Bowls every odd year. Though figures from the ’05 game in Jacksonville have yet to become available, San Diego County reaped an estimated $367 million windfall hosting the game in ’03, according to Marketing Information Masters, Inc.
“The whole thing is wonderful, for Tampa and all of Central Florida,” said Palmer, 75. “I just hope I’m around to see it.”
Hard to believe Central Florida is going to host again so soon, but I know our economy will be very happy afterwards.